I build the custom tools that automate the busywork and speed your business up — inventory, orders, scheduling, whatever's eating your week. Made for your business specifically, and built to keep working long after launch.
And it breaks, gets overwritten, or only one person actually understands it. I turn it into a real tool anyone on your team can use.
You re-type the same data into three places a day. I connect them so it flows once and stays in sync.
Counting stock, building orders, sending the same emails. If it's repetitive, it can usually be automated away.
Tired site, no real presence online, a brand that undersells you. I build the website or app and make sure it's presented the way your work deserves.
The problem: right now the driver tallies every sale on a paper pad, and at the end of the night the owner re-counts the whole van's inventory and sales by hand to check it — slow, and easy to get wrong. Here's the tool that replaces it. Walk through a single day below — two trucks, multiple stops, sales tagged automatically.
That ice cream truck isn't a one-off — it's what the work does for any business. The busywork disappears, and the data left behind starts showing you things you couldn't see before. Flip between the two and watch the hours come back.
Plenty of people can throw together something that looks right in a demo and falls apart a month later. That's not what you're getting. I've got 5+ years in software engineering, some of it at one of the world's largest banking and financial-advisory institutions, where I built the testing, security, and reliability systems behind real people's money — real data, real risk, nothing allowed to quietly break. I've also built a consumer music-streaming platform from scratch — where artists get discovered and booked. I've got real experience across plenty of project types on a wide spectrum.
Tested, documented, and architected properly — so it doesn't break the first time something unexpected happens, and you're not back to square one in six months.
Never a template forced to fit. A website, an app, an internal tool — whatever actually matches how your business runs and what your customers need.
If a simpler fix works, or something off-the-shelf already does the job well, I'll tell you straight. You're not a sale to me — the goal is solving the actual problem properly.
I've been an artist my whole life, not just a coder. That's the rare part — plenty of people can make software work; far fewer can make it look and feel like something you're glad to put in front of people.
We just talk through the problem. I ask the questions, find where the time's actually going, and tell you straight whether I can help or point you somewhere better.
A clear plan with a fixed price and timeline before any work starts. No hourly meter running, no moving goalposts.
You get a working tool, the know-how to run it, and someone who picks up the phone when you need a tweak.
A broken tool, a tangled workflow, a system that should run itself — tell me what you're dealing with. I read every message personally.
Thanks for reaching out — I'll read it personally and get back to you within a business day.
Projects start at $1,000, quoted as one fixed price after a free first call so you know the full number before any work begins. Separate from that, some projects run on services that bill monthly — things like web hosting or file storage that keep the tool online and your data safe. Those are paid directly to the provider at their real cost, not marked up; on the call I'll tell you whether yours needs them and roughly what to expect, so there are no surprises later.
Small and medium-sized businesses are the core of the work, and I take on enterprise projects too depending on what they need — if that's you, book a call and we'll figure out the fit. If your project will keep growing and adding features over time, I also work on retainer, so you have an ongoing developer rather than starting a new conversation for every change.
Yes. The home base is the Tampa Bay area — Tampa, Plant City, Lakeland, and surrounding Hillsborough County — but most work is done remotely, by email, phone, and video. Clients anywhere in the United States are welcome; being onsite is rarely necessary for custom software.
It depends on scope, but you get a written timeline before work starts. A focused tool or website is often a few weeks; larger systems take longer. The free first call is where the realistic timeline gets worked out.
One person owns your project start to finish — the same person you talk to is the one writing the code, so nothing gets lost being passed between a salesperson, a manager, and a contractor you never meet. You get direct answers, faster turnarounds, and someone who actually remembers how your system works when you come back later.
Then the free first call is worth taking anyway. Bring the problem, not a spec — we'll talk through where your time is actually going, and you'll leave knowing whether custom software is the right move or whether something simpler gets you there. No obligation either way.